Leavening Le Bristol Hotel's Pâtisserie House Style
Les Gourmandises du Bristol, the sophisticated French in-house pâtisserie and brasserie of Le Bristol Beyrouth, had its logo redesigned by i.d.e.a.s Paris in 2013 when the hotel was undergoing a complete revamping.
Consistent with the newly refined hotel identity, -scope Ateliers developed a new house style and designed menus, logo applications, packaging and a signage system that also served to bring out the finesse of the delectable pastries and cuisine.
The house style for Les Gourmandises was developed as a deliberate variation of Le Bristol’s new visual system. While borrowing its typographic rigor and refined compositional principles, the outlet asserts its own personality through the use of purple, allowing Les Gourmandises to remain clearly anchored within the Bristol universe while making its applications instantly recognizable as a distinct.
Scope of work
