Fusion of Jewelry, Fashion, and Café Culture
Nayla, an interior architect, intertwines her passion for crafting jewelry and fashion items with the allure of Japan's captivating charm. Her café, nestled in the heart of Beirut, doubles as a concept store, showcasing her own creations and a curated selection of items from other designers.
Starting from Nayla’s own hand-drawn signature, we developed a typographic logo that preserves the fluidity and spontaneity of her original gesture. Rather than formalizing it excessively, the logo was treated as a living mark, a direct trace of the maker behind the brand. This approach extended into a broader visual language composed of delicate line-drawn illustrations and short, playful taglines, allowing the identity to move easily across packaging, menus, labels, and objects. The system remains light and flexible, supporting the hybrid nature of the space while reinforcing a consistent sense of touch and presence.
Scope of work
